Brinson Ford Lincoln of Athens

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2024 Ford F150 in Athens, TX


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Front exterior view of the 2024 Ford F-150

Overview of the Vehicle

With a 46-year history as the best-selling pickup in North America, Brinson Ford Lincoln of Athens customers will love the 2024 Ford F150. Power, handling, and pure driving enjoyment come from six meticulously crafted, precision-engineered powertrains. The base model F150 XL includes a 2.7-liter V6 capable of 325 hp, 400 lb-ft of torque, and an impressive 10,100 lb towing capacity.

Technology Highlights

There are plenty of high-tech upgrades on the 2024 Ford F150. Among them is a much larger 12-inch infotainment system, a 12-inch multi-color digital information cluster, and a digital windshield head-up display (HUD). Multiple driver modes, electronic shift-on-the-fly, Ford Co-Pilot 2.0 technology, Pro Access Tailgate, and AdvancedTrac® with roll stability control (RSC) round out an impressive list of features.

Infotainment center view of the 2024 Ford F-150
Interior seating view of the 2024 Ford F-150

Design & Styling

The 2024 Ford F150's wraparound front fascia and grille with integrated LED headlights best define a muscular, visually stunning, and modern design. A driver-focused and spacious interior provides innovative features like hands-free highway driving, multiple trailering/towing options, and a 360-degree camera view. Available in seven trims (XL, XLT, STX, LARIAT, King Ranch, Platinum, and Raptor), there's an F150 model for every buyer.

Awards & Accolades

Winner of MotorTrend's Truck of the Year award and a Kelley Blue Book Best Buy Award winner of 2023, the F150 is known for its reliability, performance, towing ability, and excellent resale value. With a Five-Star safety rating from the National Highway Traffic Safety Administration in 2023 and two 2023 Edmunds Top-Rated Awards, it's hard to beat the Ford F150.

Rear exterior view of the 2024 Ford F-150

Shop the 2024 Ford F-150 Today!

*Current MSRP for base vehicle. Excludes destination/delivery fee plus government fees and taxes, any finance charges, any dealer processing charge, any electronic filing charge, and any emission testing charge. Optional equipment not included. Starting A, Z and X Plan price is for qualified, eligible customers and excludes document fee, destination/delivery charge, taxes, title and registration. Not all vehicles qualify for A, Z or X Plan. All Mustang Shelby GT350® and Shelby® GT350R prices exclude gas guzzler tax.